Static Advertisements

Objective: Episode is a “choose your own adventure” game geared towards women ages 13 - 35.

Outcome: My goal is to appeal to this demographic to entice them to connect to the scenario or story creating interest and downloading the app. All while maintaining the voice and personality of the game and those who play the game.

Impact: Over the 9+ years that I have worked on the creative marketing, we have had millions of downloads on both iOS and Android. We have a proud community of readers and writers that continue to engage as well as new players joining every day.

This ad also tested well. Did both female and male versions to see how they would stack up against each other.

Tested well enough in the live environment and taught us that we can play with body diversity.

A revamp of an original ad to see if the art change will matter. Tested slightly better than original.

An version of an ad that had done well previously.

Videos

Storyboarding/ Animatic

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